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You already know how to be powerful, clear and easeful. 

 

You do it every day in your coaching, your writing, your conversations. 

 

But when it's time to invite people into your paid work — to actually ask them to invest — that clarity takes a highly inconvenient unscheduled sabbatical.

 

It's like your brilliance sees a launch on the horizon and goes 'Nope, I'll sit this one out, thanks.'

 

Maybe it's because the stakes suddenly feel higher. 

 

Maybe it's because the moment money enters the group chat, you start second-guessing your natural instincts.

 

Or maybe it's because most marketing advice sounds like the exact opposite of how you naturally communicate — all hype and urgency and weird power dynamics (yknow…not the good kinda weird).

 

So there you are, treating your launch like it's an imposition instead of one helluva delightful invitation. 

 

Before you know it, the energy that comes through your emails leans way more ‘intern’ than badass CEO. 

 

And even though you know this offer deserves to be up in lights, you still find yourself underselling results that literally make your clients cry with relief.

 

Why?

 

Because somewhere you internalized the idea that being in integrity and unapologetic selling can't coexist.

 

Except they can and they do. 

 

And I'll show you exactly how.