The BEST copy that can ever be created will come from YOUR brain
Get instant access to the course that shows you step-by-step how to access it with ease and delight while you create a sales page that sells you on the value of your own offer every damn day
$1500 USD
You’ve developed a level of mastery in your craft of coaching.
A level where you know
How you see things and how you solve problems with *your* particular flavour and skillset has real, lasting impacts on your clients’ lives.
You feel that deep hum of satisfaction whenever you see the look of relief on your client’s face when they have that ‘aha!’ moment that your coaching helps them unlock.
That’s why you want to help MORE of your best-fit clients to say YES to your coaching offer sooner — so they can experience those shifts in their life NOW, not ‘later’.
Deep down you know…
If your ability to communicate the VALUE of your coaching was as strong as your coaching skills, all those people hanging out in your orbit ‘waiting’ for the perfect time to work with you would have *decided* ‘let’s fucking GO!’ already.
Instead, you find yourself getting stuck communicating the brilliance of your coaching offer in written (and verbal) form.
Which means when it comes to selling your signature coaching offer…
- You rely on doing a lot of the selling in real time e.g on consults, webinars, live QandAs. On one hand this feels great because you love connecting with people. But on the other hand, it feels frustrating AF when sales feel entirely dependent on being virtually face-to-face with someone
- You know you’re decent at writing copy, but when it comes to talking about your offer specifically, you can tell something must not quiiiiite be connecting. Otherwise you wouldn’t have all these people in your orbit who WANT what you have to offer, but require so much work to feel safe, confident and excited enough to actually hop off the fence and *decide*
And when you read through the sales page you’ve put together for it…
- Some parts sound pretty good! But you know the magic of your offer is isn’t being matched by your current copy
- It ‘ticks the boxes’ of things a sales page ‘should’ have — copy about the features, the faqs, and ‘who it’s for’… but it lacks that ZING that makes you feel proud to direct people to it, time and time again
- You want it to feel like an extension of the same energy and *brilliance* as what’s in store when your clients actually get inside. But articulating that value in writing feels impossible because you’re too close to see it clearly.
It’s as though you’ve got alllll this genius and insight about your offer locked in your brain, and no reliable way of releasing it into a compelling, coherent, sexy written form that sells FOR you.
*what am I meant to do here?!?!?!?!*
I know feeling cock-blocked by your own genius is about as enjoyable as high-fiving yourself in the face with a chair
But the good news is… it ain’t YOU, my friend.
It makes sense you haven’t ✨miraculously✨ figured out how to use your sales page to give your best-fit client what they need to feel safe, confident and excited for them to be able to *decide* on your coaching offer.
Because regardless of how much experience and savvy you’ve garnered in this world of online coaching, or how decent you already are at writing in general, the truth is…
Communicating the value of your coaching offer so more more of your best-fit clients can *decide* sooner requires you to step outside and read the label on your own jam jar
This is a skillset you can learn and hone.
And when you do, you’ll unlock the perspective and clarity you need to
Meet your perfect-fit clients exactly where they are, and help them feel seen, heard and understood without infantilizing them or treating them as anything less than the most powerful creators of the universe
Take the level of connection you create in those glorious conversations with your best-fit clients on consults/webinars…and translate it into written form, so your words feel like you’re speaking directly to them
Make the value of your one-of-a-kind offer OBVIOUS to the people it’s here to serve
Share what’s most relevant and resonant so your reader to dedicate their precious brain juice towards making the best decision for themselves
…all in the way that only YOU can as the primary translator for the spirit of your business.
When you create a sales page that brings all this together WHILE sounding like *you* and transmitting the unique energy of your offer, something special happens:
You create a business asset that sells FOR you and anchors YOU into the value of your offer — every day, every week, every month...without purely relying on you showing up real time to create clients
Because once you can organise your creative genius into a sales page that accomplishes all of this
- 80% of your selling is done. Your job is to show up and direct people to the page, which does the selling for you
- You feel ridiculously proud and excited to send people there since it feels like a coherent and complete reflection of your offer
- Whenever you forget the magic of your offer, you simply read through your own sales page and think — holy SHIT, *I* wanna sign up for this!
- Launches feel FUN because you know the value of what you’re selling is clear, accessible and OBVIOUS to your best-fit clients
If you’re wondering how I can make such bold claims, it’s about time I introduced myself…
*hiiii!* I'm Miish!
Copywriting coach, launch strategist, and cuddler of cows (that last part has a lot to do with living on a dairy farm in Tasmania).
Over my years spent copywriting, I’ve had the redonkulous pleasure of collaborating with some of the most service-fuelled coaches and creatives in the life coaching industry.
It’s been very cool to play court advisor in the creation of copy that goes on to fuel 5- and 6-figure launches, and fortify 7-figure businesses.
But the part of my work that gets me on the floor, sobbing tears of joy and deep fulfillment is when my clients tell me that the process of creating this resonant, service-fuelled copy roots them back into the magic of their own program/mastermind/course.
It shifts their relationship with their offer.
How they talk about it, how they understand its importance and value…how they SEE it.
And *that* creates a level of ease that they take with them into each launch, without needing to maintain artificially high energy levels.
Naturally, this grounded certainty makes for some prettttty magnetic energy.
It’s the kind of magnetism that results in calling in more best-fit clients than ever, exceeding your financial expectations, and actually enjoying each stage of your launch.
And experience has shown me time and again this isn’t reserved for the rare few. It’s the natural byproduct of discovering how to capture and translate your creative genius into polished form without muting its wildness.
Now I’ve created *just the thing* so you can do the same…
Introducing
Distil your creative genius into a sales page that doesn't just sell for you, but sells YOU on your own offer, every damn day
Sales Page Brilliance isn’t another ‘use this template/tactic and just trust me, ok?!’-copywriting course.
It's the step-by-step course where you’ll not only discover how to read the label on your own jam jar…
…You’ll also learn how to transform that clarity into compelling, kick-ass copy.
How is this magic possible?
Because you’ll discover the mechanics of *how* your copy is working to leave your best-fit clients feeling safe, confident and excited to *decide* on your brilliant coaching.
In this lifetime access course you'll learn how to:
+ Write compelling, resonant copy that’s so effective, consults become optional
+ Access your own genius and pull things out of your brain you didn’t even know were there
+ Learn how to write copy that actually helps your best-fit client decide on your offer WHILE leaving them feeling as though they've come home to themselves — they feel seen, heard and understood throughout your sales page
+ Understand the value of your OWN gifts (including the ones you're oblivious to right now) with a whole new level of clarity, and be able to articulate that value with certainty and confidence
+ Have a FUN time capturing all the things you want to share with your people but have always felt too overwhelmed to access, sort through and make sense of
+ Create a sales page that not only coherently expresses the genius of your offer...but as a result of the creation process, puts you at ease about selling it too — because how you think about it, feel about it, and communicate it will be more powerful than ever
Here’s Simone’s experience of collaborating with me on her sales pages
"Miish is my secret weapon."
"I’m already a copywriting expert in my own right, so I don’t work with Miish because I need help coming up with pretty words.
I work with her because I want more than a skilled technician. As a multi-million-dollar CEO, I need someone who can think and imagine at my level… and more importantly, love my clients just as much as I.
She’s a partner who not only understands the scale and depth of my vision, but also has the strategic eye to be able to spell it out for the reader in the way that I couldn’t because it’s “too close” to me, while keeping its wildness and magic, without dumbing any of it down. That is an art form, and Miish is a master of it.
Once the sales page is written, I know the biggest part of my work is done. It puts me at ease because once that coherent, comprehensive account of the genius of my offer exists, I know my launch is going to be successful. And when I forget the magic of my own offer, I just have to go back and read the sales page — 'oh, yeah, this is what it's all about!'.
In 2020, when I started selling group programs, Miish helped me create the sales page that became the rock to my launches. I bring in consistent revenue without aggressive marketing campaigns because my sales pages are so strong. People tell me over and over again, “the sales page sold me,””I knew after reading this sentence that I HAD to buy from you.”
The numbers speak for themselves. The very first launch that Miish helped me with brought in $110K. The 5th brought in $700K.
I will never stop working with her, because every time I do, I make massive amounts of money — and in a way that feels so joyfully in integrity with the heart of my business. It makes deciding to work with her a no-brainer."
– Simone Grace Seol (she/her)
Want to create the sales page that becomes the rock to your launches?
Here’s what it takes to write the kind of sales page that sells for you, but sells you on your own offer every damn day
Step #1
Develop the mindset that creates the most effective copy
+ How you think about what you’re writing is the foundation wildly-effective copy is built upon
+ You’ll learn the specific mindset tools and techniques to get out of your own head to create sovereignty-fuelled, client-centred copy
+ This isn’t about learning some nice-sounding affirmations to stick near your computer — you’ll learn how to embody the most effective mindset for writing effective copy
Step #2
Learn HOW to meet your best-fit clients in their mind
+ Understand ‘Stages of Awareness’ to meet your clients exactly where they’re at, and confidently lead them to where they need to be to feel safe, confident and excited to say YES to your offer
+ Learn how you make decisions so you can better understand how your clients make decisions
+ Make the connection between your clients’ belief triad (and what that even is) and the most relevant messaging for your sales page
Step #3
Write so your reader feels seen, heard and understood
+ Learn what it really takes to build the kind of trust and connection that emanates from the page
+ Understand WHY framing is valuable, and how to apply it to any piece of copy you write
+ Finally get clear on what it is ‘about you’ that your best-fit client wants and needs to read on your sales page
Step #4
Articulate your coaching offer in a way that channels desire
+ Learn the ‘10,000ft -> 10ft’ technique for introducing your offer
+ Speak to the results your clients create from your coaching with laser-sharp specificity
+ Communicate your unique process — the intellectual property of yours that makes your clients’ path to transformation simple and DO-able (even if you’ve never gotten clear on your unique process before)
Step #5
Build the safety, confidence and excitement your best-fit client needs to DECIDE
+ Address the human hesitations that show up when they make their decision WITHOUT lowering your thoughts about the resourcefulness of your best-fit clients
+ Use all the hours of experience you’ve gained from your calls with clients (and consults with potential clients) to KNOW what your reader needs to read before they click through to your checkout page/application form.
+ Know when and where to use social proof on your sales page to reinforce the most valued parts of your offer
You’ll work through this 5-step process throughout the 7 modules inside the course.
Then you’ll walk away with the words-on-digital-paper-equivalent of someone being able to plug themselves into the energy of your offer and just…get it.
And you’ll be able to replicate the process as your work evolves or whenever you create something new.
"I wanted a sales page that people can come to & immediately feel like they're coming home to themselves.
This is exactly what I created in Sales Page Brilliance."
"I wanted to create a sales page that could extract all of the brilliance that my coaching provides for my people in a clear way where they’re called in & super excited for what’s available for them even before coming on a call with me.
There is so much I wanted to share with my people about exactly how I can support them, in a super clear way. Miish created a container where I could do just that.
Miish prompts you with the most skillful questions that allowed me to create a Sales Page that practically wrote itself – without feeling the weight & pressure sorting through all of my millions of thoughts & putting them in one place.
Now I feel so lit up by my offer. I have so much certainty & confidence in what I offer & how I can help people so darn powerfully.
Sales Page Brilliance is the program I didn't know my business was missing."
– Dr. Elizabeth Levitin (she/her)
Join
And distil your creative genius into a sales page that doesn't just sell for you, but sells YOU on your own offer, every damn day
If you want a way to communicate your offer in a powerful way that sounds like you and serves your future clients 24/7, then I *know* Sales Page Brilliance has what you need to get you there
And while I could tell you I have enough certainty for the both of us and leave it at that, I also know that the only way to discover this is to experience it for yourself. That’s why...
Sales Page Brilliance comes with a 14-day money back guarantee
Once we kick things off as a group, you have 14 days to work out if Sales Page Brilliance is right for you.
Decide that it’s not? You won’t be probed with any awkward-turtle questions 🐢.
As long as you’ve taken action on your decision to join (i.e you’ve watched the videos for the first three modules at least) then simply shoot me an email at [email protected] to let me know.
I’ll refund your money within two working days and continue to rave about your work forevermore 💕
Join
And distil your creative genius into a sales page that doesn't just sell for you, but sells YOU on your own offer, every damn day
"Writing my own sales page is important to me because It gives me a clear direction and key messaging for the rest of my content."
"It’s the hero piece. The grounding piece that keeps your messaging across your other marketing channels consistent. Once you’ve created a magical AF sales page – the rest is easy!
With Miish's process, I created a sales page that achieved all those things. And on top of that, I’ve become really clear on who I’m speaking to – the one person reading my content, nodding their head, screaming YES that’s me! That’s the MOST IMPORTANT thing.
Miish is a motherfucking magician and I could go on and on about the value I’ve gotten from her support – how about having the skills to create your own sales pages again and again? Or the confidence knowing that you’ve got an epic hero piece that’ll help you create the rest of your content with ease?
I can now whip up a sales page, landing page, email, social media post, podcast, blog – because these skills are all transferable to everything I do for myself…AND MY CLIENTS.
I’ll never be able to sum up adequately what Miish has done for me and my business.
Anyone who gets to work with her is in for the most amazing treat – it’s a business-changing investment."
– Tahryn Bolt (she/her)
Uncommon things happen when you honour the creation process of your sales page
The process I lead you through in this course doesn't happen overnight.
Even though the lessons are distilled into their most essential elements, you'll still need to be the one to write your actual copy. And there's a magic that happens when you honour that.
You're taking the relationship you have with your offer from 'yeah, I love it!' to 'WOW I DIDN'T KNOW LOVE COULD FEEL THIS GOOD'
Because when you treat the creation of your sales page as MORE than a fill-in-a-template- task, that’s when
- You’re able to take the time to download the FULL extent of your creative genius
- You have the space to distill your ideas into organised form,
- You’re able to pull out the threads that are forever present in your work, and
- You're able to see the brilliance of your own offer in a light you've never seen it before
Which means you end up with something that isn’t just a chunk of clever-sounding information on a page.
Instead, you create something that’s got a heartbeat of its own — something real for your best-fit people to connect with as they decide on their next move.
And something for YOU to connect with everyday in your business, and whenever you create other marketing pieces.
The groovy byproduct of all of this?
The skills you’ll build along the way show up every time you talk about your work and can be applied to every piece of copy you write.
"The skills I learnt from Miish I use every time I write. Working with her has honestly been the best investment in my business."
"Working with Miish helped me realise what my ideal clients actually need to hear from me to be able to decide to work with me. That’s been SO valuable!
I’ve created another sales page since our series finished, and I actually like it! I know it’s going to resonate.
These days, when I sit down to write copy I have this realisation of, ‘Yep, I can do this!’ I don’t have any barriers around, ‘Oh, I can’t launch anything because I don’t know how to write a sales page.’ Now I’ve got what it takes to make that happen."
– Emilie Gomez (she/her)
Sales Page Brilliance isn't
the right fit for *every* life coach
Give this course a miss if…
- You loathe writing copy for your business and would outsource it in a heartbeat if given the chance
- You haven’t coached clients yet OR you don’t feel *mostly* confident in your abilities as a powerful-AF coach
On the other hand, this is THE program for you if
- You’re in love with your offer, but you forget to spend time reminding yourself why it’s the fucking best (most days it just lives in the back of your brain instead of flashing in neon at the front of your mind)
- You see yourself as the primary translator of the spirit of your business (i.e the words need to come from YOU)
- You don’t just want to learn how to craft persuasive words…you want it to feel joyfully in integrity with the heart of your business. You want it to feel like an extension of your coach and client relationship, not something distinct and separate that you ‘gotta get through’ before you can start serving your clients
- You’re not too shabby with marketing in general/you can get eyes ONTO your sales page (Sales Page Brilliance is focused on the ‘decision-and-commitment’-part of marketing/sales rather than the relationship building that goes on throughout your regular marketing)
- You want to develop copywriting-and-communication skills that serve you for the life of your business
‘Bingo!’?
Brilliant!
Know that Sales Page Brilliance was created with YOU in mind
Join
And distil your creative genius into a sales page that doesn't just sell for you, but sells YOU on your own offer, every damn day
If your curious, resourceful brain is wondering…
YEP, you could totally go at this solo
But expecting yourself to not only
1. SEE the brilliance you currently take for granted (whether it's specific aspects of your coaching gifts themselves, or the off-the-cuff ways you talk about what you do) and
2. Distil them into a coherent, sexy structure that makes it EASY for your people to pick up what you're putting down so your sales page does most of the selling for you, launch after launch, or 24/7 if you’re selling an evergreen offer…
Well, that’s kind of like expecting yourself to be fluent in Japanese after watching one season of Tokyo Diner.
Business-propelling skills, like the ones you’ll learn in Sales Page Brilliance, take time and focus to learn.
I’ve distilled the most valuable skills I’ve honed in my years co-creating million-dollar copy into the 5-step process throughout the 7 power-packed modules within Sales Page Brilliance.
You don’t need to spend another 30 launches getting their on your own.
You just need a willingness to commit 'B-grade' focus, and the desire to supercharge your ability to write wildly effective copy that you're EXCITED to share with the world.
Supercharge your ability to write wildly effective copy that you're EXCITED to share with the world
Join
And distil your creative genius into a sales page that doesn't just sell for you, but sells YOU on your own offer, every damn day
"Miish helped me root back into the confidence I needed to write truthfully about what I’m creating"
"Before working with Miish I was confused and overwhelmed by everything I wanted to fit into my sales page for my latest offering.
The first thing I noticed from our work together was the clarity that came.
Now I know what the most important parts of my story are, and what my dream dream dream client needs to know to feel both safe and excited for the offering.
I find it easier to think more clearly about my customer as I write, and I understand how the words are serving her before she even signs up!
Miish really helped me understand the true value of what I’m creating and how powerful it will be for the women who join. She helped root me back into the confidence I needed to write truthfully about what I’m creating – with no fluff, no icky-ness and most importantly to me – no ‘pain points’ or manipulation."
– Emma Rose (she/her)
"Miish helped me take my ideas, my vision and my voice, and just get it out there"
"I love writing my own copy, but I have a hard time finishing it. Miish helped me take my ideas, my vision and my voice, and just get it out there! She truly knows how to listen, and gets you. And does so quickly. Her changes elevated everything I wrote to a new level of clarity and relatability.
If copy is the science of the internet, Miish is your brainy professor! 😉 She knows where to make small changes that will change *everything.* Her insights are simple and brilliant. She can take potential tangled in a huge mess, and lay it out straight, like uncooked spaghetti."
– Monicka Clio Sakki (she/her)
FAQs
I haven’t created my offer yet… but I KNOW what it is. Is this program for me?
You don’t need to have sold your offer before, but you MUST have worked with clients similar to the ones you want to attract to your new offer.
If you’re like ‘yep, that’s definitely me!’ — EXCELLENT! By investing your time and energy into the sales page creation process, you’ll get crystal clear on what it takes to make your best-fit clients’ transformation inevitable, and how to communicate that to them.
How much past copywriting experience should I have?
Whether you’re already strong at writing copy, or copy is still a mysterious, alluring, sexy skill you’d like to master (kinky!)…
What actually matters is how lit up you feel about the offering this sales page is for.
If it’s something that seems good on paper but doesn’t create even a hint of a bodily sense of loving urgency to get it in the lives of the people who’ll benefit from it most… then this might not be the program for you.
On the other hand, if you know your offer is more than just a 'box-ticker' (read: you actually have DESIRE in your body to offer it)...
And you want to take it from how you understand it and be able to translate it clearly for others…
That’s exactly what Sales Page Brilliance will support you to do.
Is this only if I have a group program or digital product? What if I sell 1:1 coaching? Or a membership?
As long as you have a solid sense of the problems your best-fit clients experience (which your offer solves for), Sales Page Brilliance is for you.
What happens after I join?
Once your payment has been processed via the checkout page, you’ll have officially secured your lifetime access to the course! Next, you’ll receive an email from me with your handy-dandy welcome packet, followed by an email with your login information for your private Kajabi portal.
Is there any kind of guarantee in case Sales Page Brilliance isn’t the right move for my business?
There is indeedy! Once you sign up, you have 14 days to work out if Sales Page Brilliance is the right fit for you.
If you watch the content/recordings shared in those the first three modules and realise it doesn’t offer you genuine value for where you’re at in your business —hit me up at [email protected]. I’ll process a full refund within 2 business days.
I’ve got another question…
No worries! Whirl it my way at [email protected]
Questions answered and ready to make your move?
Join
And distil your creative genius into a sales page that doesn't just sell for you, but sells YOU on your own offer, every damn day
Fancy seeing you all the way down here!
Maybe you’re just reading my sales page for fun since I’m professing to be pretty decent at writing these things…
But maybe you’ve found your way down here at the bottom because you
- Want to sign up but
- Aren’t sure if this is the right next move for your business, right now…
If this is ringing true then…niiiiiice! Considering what’s best for your business is a sweet sweet place to come from when being discerning. (PS — your business called. Told me to tell you, ‘I love you! Thanks for thinking of me’).
So here are some questions I like to ask myself before making the call on any decision that carries more weight than ‘wtf do I make for dinner?!’
First off, it’s worth asking yourself if joining Sales Page Brilliance would result in investing your time and energy in a way that jives with your highest self-concept as a business owner e.g “I’m someone who writes copy and people GET IT. My words RESONATE. It’s EASY to express myself and my coaching in written form.”
If the answer is ‘yes’, then my other question for you is
…if there was no such thing as a ‘wrong decision’…
…if fulfilling, feel-good success was inevitable whether you chose to secure your spot in Sales Page Brilliance today or not…which option would you *want* to choose?
If your internal compass is still pointing this way...
Join
