You shouldn't have to choose between launch emails that actually sell and launch emails that feel good to write

Launch Email Brilliance helps you rebuild self-trust in your writing while you create launch emails that actually help your best-fit clients decide

You know how to coach.

So you’re not new to creating the kind of shift that makes your clients feel safer, clearer, and more ready to move.

But somehow, when it comes to translating that skill to launch emails, well… that’s feels like a test you’re failing.

You stare at the blank doc.

Or worse — reread a finished draft and think, “Bluegh…this sounds nothing like me. I’d delete this if it landed in my inbox.”

You’ve used the templates, you’ve asked ChatGPT, and you’ve Frankensteined something together from those emails you got from that coach you really like...

If you spend enough time forcing a square peg through a round hole, sure, you can use those methods to get words on a page — but something’s always off.

Because those tools:

Are not built for nuance — they ignore your client’s complexity, your offer’s depth, and your own way of expressing yourself
Miss the deeper psychological principles that actually drive human decisions - the same ones you use intuitively in your coaching
Leave you fitting your brilliance into someone else’s box, instead of activating the instincts you already have as a coach

So you’re left with emails that feel robotic, formulaic, or like a 2D version of your multidimensional self.

Here's what's really happening...

You've been trying to squeeze your coach brain into a marketer's template

And that disconnect is keeping you stuck between a rock and a hard place:

“Wait... if it’s easy and feels good to write, it must not be strategic.”

→

"But...if it’s strategic and converting, I’m probably being manipulative..."

No wonder it’s felt so freaking hard.

Truth be told, that tension’s not just in your head

It has gotten even harder to navigate launches lately — because what you're up against *isn’t* a lack of effort or intelligence (you’ve got shittons of both).

It’s an online world that’s flooded with indistinguishable ‘content’ paired with a launch culture that taught your audience (and you) to stop trusting their gut.

You and I are at a point in time where everyone’s seen it all before:

→ another largely unedited AI-generated email

→ another ‘proven’ formula

→ another urgency-packed CTA with zero real context

And after a decade of that, your people have gotten good at tuning it all out — even if the message buried within technically ‘works.’

At this oh-so particular point in history — where trust is scarce and attention is precious —

Your instinct to honour people's intelligence and autonomy isn't a liability to overcome.

It's your superpower

Because you already know how to create real connection.

You already know how to meet people where they are.

You already know how to guide someone through a decision with integrity.

You've simply been trying to build launch emails on someone else's blueprint — one that never accounted for the way you coach, think, or write.

But there is a way to write emails that feel like an extension of your actual coaching...

Heyaaa, I’m Miish

I’m a mindset coach and launch strategist for life coaches who want their copy to feel as true to them as their coaching is.

Once upon a time (pre-covid), my business was based purely around writing copy for my clients.

Back then, the words seemed to come so easily to me — I could think of my clients’ clients and what they needed to hear, and then translate all that into some pretty damn effective launch emails (my very first launch email project became a $25k pay day for my client!).

And I had minimal mind drama about those launch emails getting sent out.

Butttt...that all changed once I got certified as a life coach and started writing emails to sell my own coaching.

See, when I was writing for other people's businesses, I had

👀 Distance 👀

✨Clarity ✨

I could see their value objectively, understand their clients' needs without my own stuff getting in the way.

But writing about MY coaching?

My brain turned into a tangled mess of "Is this too much? Not enough? What if they think I'm just another coach saying the same shit everyone else says?"

Suddenly, I went from effortlessly creating emails that worked to... complete paralysis.

Writing launch emails for my coaching business felt about as easy as trying to swim laps in a pool filled with treacle-y molasses.

And this paralysis hit right as the online landscape was shifting.

(So that was fun 🙃)

After a good few months, I realised: I didn't need more traditional copywriting skills.

I needed a process that actually worked WITH my coach brain, not against it.

I knew I needed a way to tap into what I already knew about creating real connection and guiding decisions in a way that felt good — and translate THAT into launch emails.

Especially in this place in space and time where people are craving exactly what coaches naturally offer: real human connection, nuanced understanding, actual strategy (not just tactics).

So I went to work creating a process that would:

Help me make clear decisions about my launch (no more overthinking in a ‘task’ that’s too easily overcomplicated)
Figure out WHAT I actually wanted to say (aka the messages that matter in THIS moment, not just what used to work)
Draw upon psychological principles that felt GOOD (the kind that build trust instead of shitting all over it)
Actually get the damn emails WRITTEN (without spiralling into endless second guessing, uncertainty or perfectionism)

The result? Not only did I start writing launch emails I actually felt proud to send...

I discovered that in this AI-saturated, trust-barren landscape, writing like an actual human who understands actual humans isn't a ‘nice to have.’

It's what sets you apart — and what your people are actually craving now more than ever.

☝️This is the step-by-step process I now use myself and that I've shared with my students who've gone on to:

🚀 Create a sustainable and scalable way to sell their coaching programs (whether 1:1, group coaching or membership)

💌 ENJOY writing and sending launch emails

💸 Have fun selling the fork out of their coaching offer because it feels so joyfully in integrity with the heart of their business

And now I want to share that process with you.

Introducing

Turn your coach brain into your copywriting superpower and create an effective, you-sounding launch email sequence you're actually proud to send, with more ease than ever

Launch Email Brilliance *isn’t* another swipe file.

It’s not a ‘write like me!’ template pack…

And it’s definitely not a bloated course that buries insight beneath hours of content you’ll never finish (in fact, you can get through the entire course content in just 4 hours).

This is a laser-focused, human-centred program designed for how people actually decide — so you can write launch emails that sound like you and sell your offer in a way that feels powerful, grounded, and actually enjoyable.

Launch Email Brilliance is the program that gives you exactly what you need to —

Turn your coaching instincts into strategic brilliance
- Discover the why behind what actually works — so you’re not just following formulas (or running with what AI feeds you), you’re making informed, intuitive choices
- Understand the invisible structure behind resonant, high-converting launch emails — and why most templates totally miss it
- Figure out what each email is really meant to achieve — so you’re not stuck guessing, over-explaining, or repeating yourself
Support your reader’s decision-making process
- Join the conversation already happening in your reader’s mind — the same way you do with clients
- Guide decision making with the clarity, empathy, and psychological insight you already have
- Apply psychotherapeutic principles (like the ones you already use in coaching) — so your launch copy, so it feels natural and lands powerfully and conversationally
Write like yourself — and feel good doing it
- Get unstuck by knowing exactly what your email needs to do — and how to make it happen in your voice
- Stop second-guessing every sentence and start writing with more ease, confidence, and momentum
- Feel that same 'yes!' energy sending emails as you do after a brilliant coaching session

Claim your spot

"This course completely got me back into MY brilliance, not some other 'templated version' of myself."

"I had a launch coming up, and I knew Miish's guidance would help me.

Before joining Email Brilliance I HATED the salesy, 'sequenced' approach that I felt like I had to take.

It got me too much in my head about writing and what I wanted to say and therefore I kept feeling blocked and I know I didn’t sound like me. It just wasn’t fun or the way I wanted to do it.

Since then, SO FREAKING MUCH has shifted for me! This program got me back into MY brilliance, not some other “templated version” of myself.

I loved the way Miish uncomplicates everything in Email Brilliance. Her simple and straightforward questions are LITERALLY YOUR BEST FRIEND when it comes to writing copy.

Miish helps you get your message to as many of your people as possible and she does it in a way that has integrity, and centres the client experience and the heart-led marketing that is beginning to lead our world.”

– Melanie Hill (she/her)

Want the uncomplicated path to creating launch emails that get you back into your brilliance?

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The 3-Step Process to Launch Email Brilliance

1. Make decisions about your launch

The emails you send during your launch exist to help your best-fit clients make the best decision for themselves as it relates to your brilliant coaching offer.

But here’s the thing — a key piece to creating launch emails that supports them to access their own decisiveness requires YOU to go into your launch CLEAR on key decisions (like the length of time it goes for, what goes away once the launch wraps up, how soon after your program starts, etc).

And liking your *reasons* for those decisions.

2. Get clear on what you want to say

Winging the messages you share in your emails is watering down the resonance and effectiveness of your launch emails.

But once you pinpoint exactly what is most relevant for your best-fit clients to realise about your coaching offer, you, and themselves….

That’s when finding the balance of storytelling, sales and planning it all together becomes infinitely more straightforward.

3. Learn how to say what you want to say using psychological principles that feel GOOD to use and sound like you

When you hone copywriting- and mindset- skills IN TANDEM, you build meaningful trust and confidence in your ability to translate depth into copy.

So instead of getting blocked by not knowing how to take your ideas and alchemize them into emails that feel light and easy for you to write…

You’ll have the tools to actually let your personality and expertise shine through, write direct and compelling calls to action without hesitancy, and do justice to the value of your coaching offer.

You’ll be able to write an email in half the time it usually takes, enjoy the process WAYYYY more, and actually feel excited about getting to send it to the people on your email list.

The modules and lessons inside Launch Email Brilliance spells out each part of this process so you have exactly what you need to create a compelling, you-sounding launch email sequence with maximum ease and do-ability

Module #1 - The Sales Sequence Framework

In this first module, you’ll dive into my Email Brilliance Sales Sequence Framework and how to use it.

This is where you’ll

Get the high-level, need-to-know fundamentals that make up the building blocks of an effective sales sequence
Learn the essential knowledge that will practically make you a launch expert, because you're going to know what sales email sequences look like from the inside, what to expect throughout a sales sequence, and why.
Immediately apply this insight into how to write your emails throughout different stages of your sequences
Discover the three things to keep in mind if you're applying this knowledge to one-to-one coaching you sell year round, or a year-long membership, as well as something like a mastermind or a group program with a specific kickoff date.
Get clarity about what to do in your emails and marketing during pre-launch
Learn the Four Principles of Sovereign Sales Sequences that govern how I write emails that not only result in a delightfully effective sales sequence, but keep me tapped into that ‘being of service to my best fit clients’ part of writing emails (making it a WHOLE lot more joyful to write and send lots of emails during a sales sequence).

By the end of this first module, you’ll be an instant launch expert who’s able to use this framework to confidently create a sales sequence time and again, throughout the life of your coaching business.

Module #2 - Map it Out

In module 2, you won’t just learn what makes a great launch email sequence — you’ll actually map yours out.

You’ll walk away knowing exactly what to write in each email and why, so you can stop throwing spaghetti at the wall and start writing with purpose, clarity, and strategy.

You’ll discover

Why planning your sequence is so valuable even if you end up not following that plan at all
The Two Main Events, you need to be clear on to plot out a successful sequence
Which pieces of essential intel about your offer (which I guarantee you already know even if you’ve never thought of it this way…) you need to keep *front of mind* throughout this decision-making stage so it’s easier than ever to plan and write your sales sequence out
The simple and powerful way to think about messages and how they're relevant for mapping out your sequence
My best tips on how to pick your messages and the order to share them within your sales sequence
What you need to know to make magnetic decisions about *your* unique launch including answers to ‘How long should it go for?’ and ‘what day/time should I start and end my launch?’

By the end of this module, you'll be clearer than ever about how to map out and plan your email sequence. Which means you’ll know exactly what to write in your emails and how to confidently support your best fit clients to decide on your offer.

Module #3 - Decide on stories and social proof to share

Now you’ve got the plan for *what* to write in your emails, it’s time to gather the stories from your own life, and the social proof from your clients to make it a FLIPPING DELIGHT for you to write emails that sell in the next module.

You’ll finish this module with undeniable clarity on

what you need to know about finding and using social proof and stories throughout your sales email sequence to fulfill principles #1 and #3 of the Four Principles of Sovereign Sales Sequences
what the Value Equation is and the role social proof plays in this way of articulating the value of your offer
The key parts of stories and social proof that actually make them powerful in sales emails
When and how to use social proof in emails *beyond* relying solely on screenshots and/or massive slabs of text that your reader has to wade through
Two dead easy ways to gather social proof WITHOUT asking your clients to come up with more words
The value of stories and how to use them in emails (as well as how to avoid the common story pitfalls)
The life changing exercise for mining your life for stories and attuning yourself to become a magnet for story snippets now matter how boring, mundane or irrelevant you think your day to day is
How to apply these stories and social proof bits and pieces to your email messaging strategy
How to use your clients’ words to sell for you, rather than having testimonials that your best-fit client doesn’t even bother to read

“Learning how to let your clients words sell for you is BRILLIANT and makes your job so much easier. Miish is a genius at showing you this inside Email Brilliance.” — Melanie Hill

Module #4 - Write your emails

Now it’s time to actually write your sales email sequence.

Everything you discover in the module is going to be about how to write sales emails that feel better for you to write and feel delightful for your best fit clients to read. Because those are the emails that have the most impact and result in the most sales.

This is where you’ll learn

How to actually take everything from the previous modules and translate it into writing actual copy WITHOUT it feeling hard, heavy, time-consuming or confusing
How to set up the document home for your email so it's easy to keep track of what you've written and what's been sent
The Four Tools I play with and the Two Rules I constantly remind myself of that not only make writing emails feel more enjoyable, but cut my writing and procrastination time in half
How to write the first email in your sales email sequence, whether it’s the enrollment/cart open email for a live launch, or the ‘introducing the offer’- email if you're creating an evergreen sales sequence for new subscribers
How to *start* writing your emails
What to have at the BEGINNING of your emails
My empathy-based framework for taking a message and translating it into structure on a page
How to get an email written from start to finish in 45mins (or less) (yes, really)
How to work the social proof you’ve got into your emails in a seamless way
How to write a compelling, sexy and DIRECT call to action that your best-fit client actually WANTS to click (without cringing at yourself)

Module #5 - Celebrate and evaluate to 10x your next launch

In this module, you’re going to discover the exact thought process and action steps I take myself through when a launch wraps — and how to use your launches to make the next one even better. Instead of rinsing, repeating and hoping for the best, you’ll know exactly how to refine and improve with intention.

You’ll learn:

the very first step I always take myself through before I dive into the action of making my email stronger (this is the same process that made me $36k after one of my launches)
The simple-but-powerful way to evaluate your launch without wanting to hide in the corner from dread or avoidance
The three main obstacles that get in the way of your emails being as effective as you want them to be (and exactly what to do about each of them)
How to come up with original subject lines people will actually open. Aka, how to create DELIGHT and CURIOSITY with your subject line
Easy ways to increase the amount of people who actually click through to your checkout page/application page/sales page
What to do if any emails aren’t ‘working’ (hint: the answer is rarely ‘burn everything to the ground’)

When you join Email Brilliance, you get…

Lifetime access to ridiculously doable modules and lessons...

…that serve up what you need to know in the most deliciously digestible formats.

Think: entire modules you can get through in less than an hour (broken into lessons usually between 4-8 minutes-long), checklists, power-packed pdf guides and real-life examples.

Plus, your enrollment includes access to ALL and ANY future course updates and bonuses

(for example...the clients who joined Launch Email Brilliance last year? And the year before that? They get access to the brand spankin' new bonus you'll scroll across mighty soon 👀)

Over-the-shoulder tutorials

You know what’s better than receiving instructions and being told ‘off ya go…’?

Actually getting to see someone *work through* the process with a SPECIFIC example.

So whether it’s learning how to Map Out Your Messaging Strategy (Module 2) or learning how to reverse-engineer an entire email from social proof in less than 26 minutes (the longest vid you’ll find inside), you’ll see myself or an actual Launch Email Brilliance student experience the process, step-by-step.

It’s time to meet your Launch Email Brilliance Bonuses

You’ll find this treasure trove of bonuses waiting for you right at the top of your Kajabi dashboard from the moment you login.

Social Proof Request Scripts

Social proof is gold. It’s one of the most valuable gems you can have in your treasure chest when it comes to helping your best-fit clients truly grasp the transformative power of your coaching.

You’re probably swimming in a sea of social proof (with or without realizing this fact), yet wondering ‘GAH, how do I *ask* to use this in my marketing without feeling like an annoying weirdo?’

I'll tell you exactly how!

Inside Social Proof Request Scripts you’ll find

>> Easy-to-use scripts to ask for testimonials in a way that feels natural to you

>>My go-to mindset and self-reminders for confidently requesting and then making use of social proof

>> Techniques for creating safety for your client/requestee to comfortably say yes or no without damaging your relationship

“I find this document EXTREMELY helpful, each of the 3 parts."

"The mindset part helps my mind relax about the topic ‘social proof’ and it gets an additional relief-kick from the ‘safety-building skills’ you include.

And the ‘scripts’ part makes it all doable — great to see in front of me what I could write in each situation and why.

It feels so good to know this honest, human approach to collecting social proof from my clients.”

- Margot Krekeler (she/her)

The Launch Email Dossier

Ever wanted to ‘read between the lines’ of mighty effective launch emails? The ones that sound like a human wrote them, don’t feel ick, and actually result in sales?

The goal of this bonus is for you to pick up different tricks & ideas you can use in your own copywriting.

That’s why the Launch Email Dossier gives you an annotated walk through of some of my most effective sales emails (including emails I’ve sent for the launch of Email Brilliance #meta), and other sales/launch emails that I've received and loved.

Each email has a step-by-step breakdown of what was going on 'behind the scenes' so you can learn the different LEVELS to copywriting and apply the nuggets and ideas to your own emails.

The Email Copywriting Playbook

The Email Copywriting Playbook includes all my most direct, powerful tips on writing emails that sound like you and compel your best-fit people into action.

It’s where I share my top 100 insights for writing emails — the kind of insights that are immediately applicable whether you’re writing an email for your live launch (like the focus of Email Brilliance), or a ‘regular’ email that segues seamlessly to a call to action for your coaching offer.

THIS is the resource you’ll be picking up whenever you’re feeling blocked, blah or simply keen for a motivational pick-me-up (seriously — I use it for myself ALL THE TIME).

Want the uncomplicated path to creating launch emails that get you back into your brilliance?