Ever wondered why selling something you believe in still makes you doubt yourself when it’s time to write?

Launch Email Brilliance helps you rebuild self-trust in your writing process — while writing launch emails that actually help your best-fit clients decide to buy

Join the Waitlist

You know how to coach.

So you’re not new to creating the kind of shift that makes your clients feel safer, clearer, and more ready to move.


But somehow, when it comes to translating that skill to launch emails, well… that’s feels like a test you’re failing.

You stare at the blank doc.

Or worse — reread a finished draft and think, “Bluegh…this sounds nothing like me. I’d delete this if it landed in my inbox.”

 

You’ve tried the templates, the AI tools, the ‘write like you talk’ advice.

They all technically work — but something’s always off.

Because those tools:

  • Are not built for nuance — they ignore your client’s complexity, your offer’s depth, and your own way of expressing yourself
  • Skip the “how to think” layer — the strategic, human-centred decision-making piece that makes launch messaging actually land  
  • Leave you fitting your brilliance into someone else’s box, instead of activating the intuitive tools you already have as a coach

So you’re left with emails that feel robotic, formulaic, or like a 2D version of your real self.

Here's what's really happening...

You've been trying to squeeze your coach brain into a marketer's template

And that disconnect? It shows up in a double bind that’s dang good at keeping you stuck:

“Wait... if it’s easy and feels good to write, it must not be strategic.”

→

"But...if it’s strategic and converting, I’m probably being manipulative..."

No wonder it’s felt so freaking hard.

Here’s what I want you to know:

 

You’re NOT destined to always struggle with this.

You’ve just been trying to build launch emails on someone else’s blueprint — one that never accounted for the way you coach, think, or write.

 

But there’s another way.

 

A way where writing launch emails feels like an extension of your actual coaching.

 

And where what you write actually helps your best-fit clients make the decision that’s right for them — without you having to perform, contort, or second-guess every word.

 

Wondering how I know this to be true?

Heyaaa, I’m Miish

 

I’m a mindset coach and launch strategist for life coaches who want their copy to feel as true to them as their coaching is.

 

Once upon a time (pre-covid), my business was based purely around writing copy for my clients.

 

Back then, the words seemed to come so easily to me — I could think of my clients’ clients and what they needed to hear, and then translate all that into some pretty damn effective launch emails.

 

And I had zero mind drama about those launch emails getting sent out.

 

Butttt...that all changed once I got certified as a life coach and started writing my own emails to sell my own coaching.

 

I went from being able to clearly see and articulate the value of what I was writing about and knowing what to communicate next, to being lost in confusion and overwhelm.

 

Part of that confusion and overwhelm seemed to be related to being too close to the brilliance of my own offer. Not being able to separate myself enough to objectively tell what was *most* relevant to highlight and communicate to my best-fit client.

 

But even once I figured out those key messages...the actual WRITING of those emails felt about as easy as trying to swim laps in a pool filled with treacle-y molasses.

 

Because even though I had plenty of experience writing launch emails that made LOTS of sales without sounding salesy, I was scared I’d somehow fuck it up for myself, and come across as WEIRD (not the good-kinda-weird).

 

I sure as hell didn’t wanna be THAT person.

 

And at the same time I sure as hell didn’t want to water-down my copy out of fear of ‘overdoing it’.

So I went to work figuring out how to free myself from this limbo of KNOWING I had all the ingredients, but being too overwhelmed to create meaningful momentum

I knew I needed a process to combine my copywriter-and-launch-strategist-experience with all the things I knew and understood about my coaching offer.

 

And I needed that process to be simple, easy and fun enough that it left no room for time-consuming indecision or procrastination-inducing uncertainty.

 

AKA — I needed a way to 

  1. Make decisions about my launch
  2. Figure out WHAT I wanted to say in my launch emails
  3. Translate that into written emails that sounded like me and drew on psychological principles that felt GOOD to use

 

So that’s what I did.

 

I created the step-by-step process I now use myself and that I’ve shared with my students who’ve gone on to:

 

🚀 Create a sustainable and scalable way to sell their group coaching programs, no longer *having* to do sales calls/spend ages in 1:1 in DMs just to bring in new clients

💌 ENJOY writing and sending launch emails

💸 Have fun selling the fork out of their coaching offer because it feels so joyfully in integrity with the heart of their business

Introducing

The step-by-step system to plan and write your launch emails — using real strategy and psychological insight to support decision-making (not pushy tactics)
Join the waitlist

Launch Email Brilliance sure as shit *isn’t* another swipe file.

 

It’s not a ‘write like me!’ template pack…


And it’s definitely not a bloated course that buries insight beneath hours of content you’ll never finish (in fact, you can get through the entire course content in just 4 hours).

 

This is a laser-focused, human-centred course designed for how people actually decide — so you can write launch emails that sound like you and sell your offer in a way that feels powerful, grounded, and actually enjoyable.

 

Launch Email Brilliance is the self-paced program that gives you exactly what you need to — 

  • Think like a strategist 

    • Discover the why behind what actually works — so you’re not just following formulas, you’re making informed, intuitive choices

    • Understand the invisible structure behind resonant, high-converting launch emails — and why most templates totally miss it

    • Figure out what each email is really meant to say — so you’re not stuck guessing, over-explaining, or repeating yourself

    Support your reader’s decision-making process

    • Join the conversation already happening in your reader’s mind — and guide it with clarity, empathy, and intent

    • Learn how to lead your reader through a decision — instead of dumping a bunch of info and hoping it sticks

    • Apply psychotherapeutic principles (the ones you already use in coaching) — to your launch copy, so it feels natural and lands powerfully

    Write like yourself — and feel good doing it

    • Get unstuck by knowing exactly what your email needs to do — and how to make it happen in your voice

    • Stop second-guessing every sentence and start writing with more ease, confidence, and momentum
Join the waitlist

"This course completely got me back into MY brilliance, not some other 'templated version' of myself."

 

"I had a launch coming up, and I knew Miish's guidance would help me. 

 

Before joining Email Brilliance I HATED the salesy, 'sequenced' approach that I felt like I had to take. 

 

It got me too much in my head about writing and what I wanted to say and therefore I kept feeling blocked and I know I didn’t sound like me. It just wasn’t fun or the way I wanted to do it. 

 

Since then, SO FREAKING MUCH has shifted for me! This program got me back into MY brilliance, not some other “templated version” of myself. 

I loved the way Miish uncomplicates everything in Email Brilliance. Her simple and straightforward questions are LITERALLY YOUR BEST FRIEND when it comes to writing copy. 

 

Miish helps you get your message to as many of your people as possible and she does it in a way that has integrity, and centres the client experience and the heart-led marketing that is beginning to lead our world.”

 

– Melanie Hill (she/her)

Want the uncomplicated path to creating launch emails that get you back into your brilliance?

Launch into your era of

Join the waitlist

The 3-Step Process to Launch Email Brilliance

1. Make decisions about your launch

The emails you send during your launch exist to help your best-fit clients make the best decision for themselves as it relates to your brilliant coaching offer.

 

But here’s the thing — a key piece to creating launch emails that supports them to access their own decisiveness  requires YOU to go into your launch CLEAR on key decisions (like the length of time it goes for, what goes away once the launch wraps up, how soon after your program starts, etc).

 

And liking your *reasons* for those decisions.

2. Get clear on what you want to say

Winging the messages you share in your emails is watering down the resonance and effectiveness of your launch emails.

 

But once you pinpoint exactly what is most relevant for your best-fit clients to realise about your coaching offer, you, and themselves….

 

That’s when finding the balance of storytelling, sales and planning it all together becomes infinitely more straightforward.

3. Learn how to say what you want to say using psychological principles that feel GOOD to use and sound like you

When you hone copywriting- and mindset- skills IN TANDEM, you build meaningful trust and confidence in your ability to translate depth into copy.

 

So instead of getting blocked by not knowing how to take your ideas and alchemize them into emails that feel light and easy for you to write…

 

You’ll have the tools to actually let your personality and expertise shine through, write direct and compelling calls to action without hesitancy, and do justice to the value of your coaching offer.

 

You’ll be able to write an email in half the time it usually takes, enjoy the process WAYYYY more, and actually feel excited about getting to send it to the people on your email list.

The modules and lessons inside Launch Email Brilliance spells out each part of this process so you have exactly what you need to create a compelling, you-sounding launch email sequence with maximum ease and do-ability

Module #1 - The Sales Sequence Framework

In this first module, you’ll dive into my Email Brilliance Sales Sequence Framework and how to use it. 

 

This is where you’ll

  • Get the high-level, need-to-know fundamentals that make up the building blocks of an effective sales sequence 
  • Learn the essential knowledge that will practically make you a launch expert, because you're going to know what sales email sequences look like from the inside, what to expect throughout a sales sequence, and why. 
  • Immediately apply this insight into how to write your emails throughout different stages of your sequences
  • Discover the three things to keep in mind if you're applying this knowledge to one-to-one coaching you sell year round, or a year-long membership, as well as something like a mastermind or a group program with a specific kickoff date. 
  • Get clarity about what to do in your emails and marketing during pre-launch
  • Learn the Four Principles of Sovereign Sales Sequences that govern how I write emails that not only result in a delightfully effective sales sequence, but keep me tapped into that being of service to my best fit clients part of writing emails (making it a WHOLE lot more joyful to write and send lots of emails during a sales sequence).

 

By the end of this first module, you’ll be an instant launch expert who’s able to use this framework to confidently create a sales sequence time and again, throughout the life of your coaching business.

Module #2 - Map it Out

In module 2, you’ll learn exactly how to map out and plan your email sequence so you know *what* to write in your emails, and can break free from that feeling that you're throwing spaghetti on the wall when it comes to selling with email.

 

You’ll discover 

  • Why planning your sequence is so valuable even if you end up not following that plan at all
  • The Two Main Events, you need to be clear on to plot out a successful sequence
  • Which pieces of essential intel about your offer (which I guarantee you already know even if you’ve never thought of it this way…) you need to keep *front of mind* throughout this decision-making stage so it’s easier than ever to plan and write your sales sequence out
  • The simple and powerful way to think about messages and how they're relevant for mapping out your sequence
  • My best tips on how to pick your messages and the order to share them within your sales sequence
  • What you need to know to make magnetic decisions about *your* unique launch including answers to  ‘How long should it go for?’ and ‘what day/time  should I start and end my launch?’

 

By the end of this module, you'll be clearer than ever about how to map out and plan your email sequence. Which means you’ll know exactly what to write in your emails and how to confidently support your best fit clients to decide on your offer.

Module #3 - Decide on stories and social proof to share

Now you’ve got the plan for *what* to write in your emails, it’s time to gather the stories from your own life, and the social proof from your clients to make it a FLIPPING DELIGHT for you to write emails that sell in the next module.

 

You’ll finish this module with crystal clear clarity on

  • what you need to know about finding and using social proof and stories throughout your sales email sequence to fulfill principles #1 and #3  of the Four Principles of Sovereign Sales Sequences
  • what the Value Equation is and the role social proof plays in this way of articulating the value of your offer
  • Why stories and social proof are do damn powerful in sales emails
  • When and how to use social proof in emails *beyond* relying solely on screenshots and/or massive slabs of text that your reader has to wade through
  • Two dead easy ways to gather social proof WITHOUT asking your clients to come up with more words
  • The value of stories and how to use them in emails (as well as how to avoid the common story pitfalls)
  • The life changing exercise for mining your life for stories and attuning yourself to become a magnet for story snippets now matter how boring, mundane or irrelevant you think your day to day is
  • How to apply these stories and social proof bits and pieces to your email messaging strategy

“Learning how to let your clients words sell for you is BRILLIANT and makes your job so much easier. Miish is a genius at showing you this inside Email Brilliance.” — Melanie Hill

Module #4 - Write your emails

Now it’s time to actually write your sales email sequence.

 

Everything you discover in the module is going to be about how to write *sales* emails that feel better for you to write and feel better for your best fit clients to read. Because those are the emails that have the most impact and result in the most sales.

 

This is where you’ll learn

  • How to actually take everything from the previous modules and translate it into writing actual copy WITHOUT it feeling hard, heavy, time-consuming or confusing
  • How to set up the document home for your email so it's easy to keep track of what you've written and what's been sent
  • The Four Tools I play with and the Two Rules I constantly remind myself of that not only make writing emails feel more enjoyable, but cut my writing and procrastination time in half
  • How to write the first email in your sales email sequence, whether it’s the enrollment/cart open email for a live launch, or the ‘introducing the offer’- email if you're creating an evergreen sales sequence for new subscribers
  • How to *start* writing your emails
  • What to have at the BEGINNING of your emails
  • My empathy-based framework for taking a message and translating it into structure on a page
  • How to get an email written from start to finish in 45mins (or less) (yes, really)
  • How to work the social proof you’ve got into your emails in a seamless way
  • How to write a compelling, sexy and DIRECT call to action that your best-fit client actually WANTS to click (without cringing at yourself)

Module #5 - Celebrate and evaluate to 10x your next launch

In this module, you're going to discover the exact thought process and action steps I take myself through when it's time to make a good sales email sequence even better. You’ll learn:

  • the very first step I always take myself through before I dive into the action of making my email stronger (this is the same process that made me $36k after one of my launches)
  • The simple-but-powerful way to evaluate your launch without wanting to hide in the corner from dread or avoidance
  • The three main obstacles that get in the way of your emails being as effective as you want them to be (and exactly what to do about each of them)
  • How to come up with original subject lines people will actually open. Aka, how to create DELIGHT and CURIOSITY with your subject line
  • Easy ways to increase the amount of people who actually click through to your checkout page/application page/sales page
  • What to do if any emails aren’t ‘working’ (hint: the answer is rarely ‘burn everything to the ground’)

When you join Email Brilliance, you get…

Lifetime access to ridiculously doable modules and lessons...

…that serve up what you need to know in the most deliciously digestible formats.

Think: entire modules you can get through in less than an hour (broken into lessons usually between 4-8  minutes-long), checklists, power-packed pdf guides and real-life examples. 

Plus, your enrollment includes access to ALL and ANY future updates and bonuses.

Over-the-shoulder tutorials 

You know what’s better than receiving instructions and being told ‘off ya go…’?
 

Actually getting to see someone *work through* the process with a SPECIFIC example.

So whether it’s learning how to Map Out Your Messaging Strategy (Module 2) or learning how to reverse-engineer an entire email from social proof in less than 26 minutes (the longest vid you’ll find inside), you’ll see myself or an actual Launch Email Brilliance student experience the process, step-by-step.

6 Weeks of Live Co-Writing Workshops

The core course content gives you the what, why and HOW to write your launch emails...

But if you know you value getting things done with real-time support, these workshops are for you.

These 75-minute live sessions are where you get it DONE. You'll get:

  • Real-time prompts
  • Mini lessons
  • Practical coaching
  • Group momentum

So by the end of our 6 weeks together, you’ll have actual launch emails written — and a STACK of evidence that it can be enjoyable and ease-filled to do.

It’s time to meet your Email Brilliance Bonuses

You’ll find this treasure trove of bonuses waiting for you right at the top of your Kajabi dashboard from the moment you login.

Social Proof Request Scripts

Social proof is gold. It’s one of the most valuable gems you can have in your treasure chest when it comes to helping your best-fit clients truly grasp the transformative power of your coaching.

 

You’re probably swimming in a sea of social proof (with or without realizing this fact), yet wondering ‘GAH, how do I *ask* to use this in my marketing without feeling like an annoying weirdo?’     

 

I'll tell you exactly how!

 

Inside Social Proof Request Scripts you’ll find

>> Easy-to-use scripts to ask for testimonials in a way that feels natural to you

>>My go-to mindset and self-reminders for confidently requesting and then making use of social proof

>> Techniques for creating safety for your client/requestee to comfortably say yes or no without damaging your relationship

“I find this document EXTREMELY helpful, each of the 3 parts."

"The mindset part helps my mind relax about the topic ‘social proof’ and it gets an additional relief-kick from the ‘safety-building skills’ you include.

And the ‘scripts’ part makes it all doable — great to see in front of me what I could write in each situation and why.

It feels so good to know this honest, human approach to collecting social proof from my clients.”

- Margot Krekeler (she/her)

The Launch Email Dossier

Ever wanted to ‘read between the lines’ of mighty effective launch emails? The ones that sound like a human wrote them, don’t feel ick, and actually result in sales? 

 

The goal of this bonus is for you to pick up different tricks & ideas you can use  in your own copywriting.

 

That’s why the Launch Email Dossier gives you an annotated walk through of some of my most effective sales emails (including emails I’ve sent for the launch of Email Brilliance #meta), and other sales/launch emails that I've received and loved. 

 

Each email has a step-by-step breakdown of what was going on 'behind the scenes' so you can learn the different LEVELS to copywriting and apply the nuggets and ideas to your own emails.

The Email Copywriting Playbook

The Email Copywriting Playbook includes all my most direct, powerful tips on writing emails that sound like you and compel your best-fit people into action. 

 

It’s where I share my top 100 insights for writing emails — the kind of insights that are immediately applicable whether you’re writing an email for your live launch (like the focus of Email Brilliance), or a ‘regular’ email that segues seamlessly to a call to action for your coaching offer.

 

THIS is the resource you’ll be picking up whenever you’re feeling blocked, blah or simply keen for a motivational pick-me-up.

This isn’t another bro-marketing course dressed in pink...

Launch Email Brilliance is a way of seeing and doing launch emails in a way that’s delightfully aligned with the spirit of your business

And when HOW you’re selling feels coherent with the rest of you and your business? 

 

That’s when you won’t be afraid to WHOLE-ASS (rather than half-ass) the selling of your brilliant coaching offer.

 

You’ll be willing to make direct calls to action, the kind your best-fit client WANTS to click on…and you’ll write it FREE of shame and self-cringe.

 

You’ll be willing to send as many emails as you want (and you’ll *want* to send more than you’re currently sending) because you’ll know those emails are BUILDING the relationship between you and your best-fit client — regardless of whether they decide to say ‘yes’ to your offer this launch, or not.

 

Launch Email Brilliance is where you’ll learn to create launch emails from a place of fundamentally believing your best-fit clients — and yourself — are sovereign, powerful human beings.

 

Here’s what my client, Simone Seol, says about what it’s like to make decisions about your launches and your copywriting from this fundamental view of the people you’re selling to…

“I make massive amounts of money — and in a way that feels so joyfully in integrity with the heart of my business”

“Miish is my secret weapon.

 

I’m already a copywriting expert in my own right, so I don’t work with her because I need help coming up with pretty words.

I work with her because I want more than a skilled technician. As a multi-million-dollar CEO, I need someone who can think and imagine at my level… and more importantly, love my clients just as much as I.

 

The numbers speak for themselves. The very first launch that Miish helped me with brought in $110K. The 5th brought in $700K.

 

I will never stop working with her, because every time I do, I make massive amounts of money — and in a way that feels so joyfully in integrity with the heart of my business. It makes deciding to work with her a no-brainer."

 

– Simone Grace Seol (she/her)

Launch Email Brilliance will make writing sales emails feel lighter and easier than ever before. 

I guarantee it.

I’m certain that Launch Email Brilliance equips you with everything you need to experience a meaningful shift in the level of ease, simplicity of confidence you feel when it comes to writing sales emails EVEN IF (especially if) right now, writing emails takes you AGES and you end up with long, complicated, impossible-to-decipher missives that you dread editing.

That’s why Launch Email Brilliance comes with an Easeful Confidence Guarantee.

 

Once you join, you have 14 days to determine if Launch Email Brilliance gives you what you need to create sales emails with EASE.

 

The only thing you need to do is follow through on your decision to join Launch Email Brilliance. Specifically…

If you watch all five modules (which takes less than 6 hours) and do your best to write at least two emails using what you’ve learnt, and think ‘this isn’t making things easier…’


Then send my team an email at support@miishgrixti.com and your money will be refunded within 2 business days, no questions asked.

“I love the way Miish uncomplicates everything in Email Brilliance.”

"Her simple and straightforward questions are LITERALLY YOUR BEST FRIEND when it comes to writing copy. 

 

Now, writing an email is so easy, it takes 10 minutes on average. It’s fun, full of play, and is so me! 

 

Now I have so much more confidence that whatever I want to say next is brilliant and it doesn’t ever have to be complicated"

– Melanie Hill (she/her)

"Now I love writing sales emails!"

“Before Email Brilliance I hated writing sales emails. They felt "salesy" and I felt like I had to take a deep breath before writing them.

 

I was confused about CTAs and how to make them sound natural. 

I’d taken copywriting courses in the past and I could see how their advice related to their examples. But when it came to applying the info to my own writing, it was still really hard..

 

Before Miish promoted this course, I'd considered taking another email course that was a fraction of the price of Email Brilliance. I ended up not taking it because I was afraid I'd feel like I had to write like this (well known copywriter). 

 

So when I saw Miish was offering Email Brilliance I jumped on it because I knew she would never suggest I write the way she does. I knew what she taught would honor my voice.

 

Now I love writing sales emails! I would actually rather write them than my usual "value-creating" newsletter emails. 

 

I really like having an intention for each email, which I didn't before. I like having a plan, even if I don’t stick to it."

— Erica Ando (she/her)

“Now I have the skills to write emails that combined with my sales page have made me over $500k with no consults. It feels good to write them and good to send them.” 

“I used to be so afraid of sending emails

It seemed like one of the most dangerous things to my brain — what if I sent too many emails? What if I bothered people? What if I was doing it wrong?

Since working with Miish, that’s all changed.

Now I'm like, ‘I can't stop writing emails!’ There’s no lack of emails coming out of me.

Before, writing them either felt like I was bossing my reader around to do something, or as though I was so desperate for them to say yes to my offer that I sold it in a way that felt graspy, gross and annoying. It used to feel like I was tricking them into buying from me.

Now I have the skills to write emails that combined with my sales page have made me over $500k with no consults since April 2022. It feels good to write them and good to send them.

There’s no trickery and writing things is so much easier now.

Plus, I’m clearer than ever on what my messaging is, and what people get from working with me.

In less than a year, by creating email sequences that direct to my sales page, I went from selling only on consults, to clients spending $5,000 on my group program without ever needing to talk to me.”

– Heather Hammell (she/her)

Launch into your era of

Join the waitlist for first access when enrollment next opens

Join the waitlist