There IS a simple way to create sales emails that fill your coaching offer and grow your business launch after launch
One that’s based on selling in a way that’s *human*, sounds like YOU, and BUILDS your relationship with the people on your email list
Introducing
The step-by-step course that walks you through creating a launch email sequence that sounds like YOU, fills your group coaching program, and feels delightfully aligned with your values
Email Brilliance isn’t another ‘email template pack’ that requires you to cram your voice or your unique coaching brilliance into some generic, salesly, samesame approach.
It’s also NOT another bloated, unwieldy, everything-and-the-kitchen-sink-course that requires you to sit through hour-long videos just to get the actionable insights you need to get your launch emails *done*.
This is the laser-focused lifetime-access training where you’ll master the advanced selling skill of ‘selling with email’ so you can sell your coaching at scale and sign new clients WITHOUT having to trade your 1:1 time (read: consults become optional).
Email Brilliance is the self-paced program that gives you exactly what you need to —
"This course completely got me back into MY brilliance, not some other 'templated version' of myself."
"I had a launch coming up, and I knew Miish's guidance would help me.
Before joining Email Brilliance I HATED the salesy, 'sequenced' approach that I felt like I had to take.
It got me too much in my head about writing and what I wanted to say and therefore I kept feeling blocked and I know I didn’t sound like me. It just wasn’t fun or the way I wanted to do it.
Since then, SO FREAKING MUCH has shifted for me! This program got me back into MY brilliance, not some other “templated version” of myself.
I loved the way Miish uncomplicates everything in Email Brilliance. Her simple and straightforward questions are LITERALLY YOUR BEST FRIEND when it comes to writing copy.
Miish helps you get your message to as many of your people as possible and she does it in a way that has integrity, and centres the client experience and the heart-led marketing that is beginning to lead our world.”
– Melanie Hill (she/her)
Want the uncomplicated path to creating launch emails that are fully coherent with the values you hold for the rest of your coaching business?
Launch into your era of
The 3-Step Process to Email Brilliance
1. Make decisions about your launch
The emails you send during your launch exist to help your best-fit clients make the best decision for themselves as it relates to your brilliant coaching offer.
But here’s the thing — a key piece to creating launch emails that supports them to access their own decisiveness requires YOU to go into your launch CLEAR on key decisions (like the length of time it goes for, what goes away once the launch wraps up, how soon after your program starts, etc).
And liking your *reasons* for those decisions.
2. Get clear on what you want to say
Winging the messages you share in your emails is watering down the resonance and effectiveness of your launch emails.
But once you pinpoint exactly what is most relevant for your best-fit clients to realise about your coaching offer, you, and themselves….
That’s when finding the balance of storytelling, sales and planning it all together becomes infinitely more straightforward.
3. Learn how to say what you want to say in a way that sounds like you
When you hone copywriting- and mindset- skills IN TANDEM, you build meaningful trust and confidence in your ability to translate depth into copy.
So instead of getting blocked by not knowing how to take your ideas and alchemize them into emails that feel light and easy for you to write…
You’ll have the tools to actually let your personality and expertise shine through, write direct and compelling calls to action without hesitancy, and do justice to the value of your coaching offer.
You’ll be able to write an email in half the time it usually takes, enjoy the process WAYYYY more, and actually feel excited about getting to send it to the people on your email list.
The modules and lessons inside Email Brilliance spells out each part of this process so you have exactly what you need to create a compelling, you-sounding launch email sequence with maximum ease and do-ability
Module #1 - The Sales Sequence Framework
In this first module, you’ll dive into my Email Brilliance Sales Sequence Framework and how to use it.
This is where you’ll
- Get the high-level, need-to-know fundamentals that make up the building blocks of an effective sales sequence
- Learn the essential knowledge that will practically make you a launch expert, because you're going to know what sales email sequences look like from the inside, what to expect throughout a sales sequence, and why.
- Immediately apply this insight into how to write your emails throughout different stages of your sequences
- Discover the three things to keep in mind if you're applying this knowledge to one-to-one coaching you sell year round, or a year-long membership, as well as something like a mastermind or a group program with a specific kickoff date.
- Get clarity about what to do in your emails and marketing during pre-launch
- Learn the Four Principles of Sovereign Sales Sequences that govern how I write emails that not only result in a delightfully effective sales sequence, but keep me tapped into that being of service to my best fit clients part of writing emails (making it a WHOLE lot more joyful to write and send lots of emails during a sales sequence).
By the end of this first module, you’ll be an instant launch expert who’s able to use this framework to confidently create a sales sequence time and again, throughout the life of your coaching business.
Module #2 - Map it Out
In module 2, you’ll learn exactly how to map out and plan your email sequence so you know *what* to write in your emails, and can break free from that feeling that you're throwing spaghetti on the wall when it comes to selling with email.
You’ll discover
- Why planning your sequence is so valuable even if you end up not following that plan at all
- The Two Main Events, you need to be clear on to plot out a successful sequence
- Which pieces of essential intel about your offer (which I guarantee you already know even if you’ve never thought of it this way…) you need to keep *front of mind* throughout this decision-making stage so it’s easier than ever to plan and write your sales sequence out
- The simple and powerful way to think about messages and how they're relevant for mapping out your sequence
- My best tips on how to pick your messages and the order to share them within your sales sequence
- What you need to know to make magnetic decisions about *your* unique launch including answers to ‘How long should it go for?’ and ‘what day/time should I start and end my launch?’
By the end of this module, you'll be clearer than ever about how to map out and plan your email sequence. Which means you’ll know exactly what to write in your emails and how to confidently support your best fit clients to decide on your offer.
Module #3 - Decide on stories and social proof to share
Now you’ve got the plan for *what* to write in your emails, it’s time to gather the stories from your own life, and the social proof from your clients to make it a FLIPPING DELIGHT for you to write emails that sell in the next module.
You’ll finish this module with crystal clear clarity on
- what you need to know about finding and using social proof and stories throughout your sales email sequence to fulfill principles #1 and #3 of the Four Principles of Sovereign Sales Sequences
- what the Value Equation is and the role social proof plays in this way of articulating the value of your offer
- Why stories and social proof are do damn powerful in sales emails
- When and how to use social proof in emails *beyond* relying solely on screenshots and/or massive slabs of text that your reader has to wade through
- Two dead easy ways to gather social proof WITHOUT asking your clients to come up with more words
- The value of stories and how to use them in emails (as well as how to avoid the common story pitfalls)
- The life changing exercise for mining your life for stories and attuning yourself to become a magnet for story snippets now matter how boring, mundane or irrelevant you think your day to day is
- How to apply these stories and social proof bits and pieces to your email messaging strategy
“Learning how to let your clients words sell for you is BRILLIANT and makes your job so much easier. Miish is a genius at showing you this inside Email Brilliance.” — Melanie Hill
Module #4 - Write your emails
Now it’s time to actually write your sales email sequence.
Everything you discover in the module is going to be about how to write *sales* emails that feel better for you to write and feel better for your best fit clients to read. Because those are the emails that have the most impact and result in the most sales.
This is where you’ll learn
- How to actually take everything from the previous modules and translate it into writing actual copy WITHOUT it feeling hard, heavy, time-consuming or confusing
- How to set up the document home for your email so it's easy to keep track of what you've written and what's been sent
- The Four Tools I play with and the Two Rules I constantly remind myself of that not only make writing emails feel more enjoyable, but cut my writing and procrastination time in half
- How to write the first email in your sales email sequence, whether it’s the enrollment/cart open email for a live launch, or the ‘introducing the offer’- email if you're creating an evergreen sales sequence for new subscribers
- How to *start* writing your emails
- What to have at the BEGINNING of your emails
- My go to copywriting framework. My empathy-based framework for taking a message and translating it into structure on a page
- How to get an email written from start to finish in 45mins (or less) (yes, really)
- How to work the social proof you’ve got into your emails in a seamless way
- How to write a compelling, sexy and DIRECT call to action that your best-fit client actually WANTS to click (without cringing at yourself)
Module #5 - Celebrate and evaluate to 10x your next launch
In this module, you're going to discover the exact thought process and action steps I take myself through when it's time to make a good sales email sequence even better. You’ll learn:
- the very first step I always take myself through before I dive into the action of making my email stronger (this is the same process that made me $36k after one of my launches)
- The simple-but-powerful way to evaluate your launch without wanting to hide in the corner from dread or avoidance
- The three main obstacles that get in the way of your emails being as effective as you want them to be (and exactly what to do about each of them)
- How to come up with original subject lines people will actually open. Aka, how to create DELIGHT and CURIOSITY with your subject line
- Easy ways to increase the amount of people who actually click through to your checkout page/application page/sales page
- What to do if any emails aren’t ‘working’ (hint: the answer is rarely ‘burn everything to the ground’)
When you join Email Brilliance, you get…
Lifetime access to ridiculously doable modules and lessons...
…that serve up what you need to know in the most deliciously digestible formats.
Think: entire modules you can get through in less than an hour (broken into lessons usually between 4-8 minutes-long), checklists, power-packed pdf guides and real-life examples.
Plus, your enrollment includes access to ALL and ANY future updates and bonuses.
Over-the-shoulder tutorials
You know what’s better than receiving instructions and being told ‘off ya go…’?
Actually getting to see someone *work through* the process with a SPECIFIC example.
So whether it’s learning how to Map Out Your Messaging Strategy (more on that next) or learning how to reverse-engineer an entire email from social proof in less than 26 minutes (the longest vid you’ll find inside), you’ll see myself or an actual Email Brilliance student experience the process, step-by-step.
Map Out Your Messaging Strategy
A key part to figuring out what to speak to throughout your launch is *distilling* what’s most relevant about your offer, in the eyes of your best-fit clients.
So I created THE straightforward document to help you do just that.
Once you’ve spent 30 minutes following the simple, straightforward prompts, you’ll have the anchor points you need to accelerate through the rest of the Email Brilliance process (not to mention, ridiculously useful insight to have handy for the rest of your marketing for your business).
"I loved the structure and the prompts in the email-messaging-strategy sheet. Helped me very much to find my own answers and to find ideas for the content and structure of the sales emails.”
- Margot Krekeler (she/her)
Get your questions answered via twice-monthly QandAs
You have a unique offer, unique best-fit clients and a one-of-a-kind business that isn’t meant to fit neatly into one box.
So it makes sense to have questions around the context of YOUR business and coaching.
That’s why every two weeks myself, or one of my Email Brilliance copywriting coaches will go live on Zoom to answer any questions you submit beforehand via a simple-dimple, 3-question google form (or show up live and pop your Q in the Q+A box).
These QandA sessions will run every second Wed/Thurs all the way through til December 2024.
It’s time to meet your Email Brilliance Bonuses
You’ll find this treasure trove of bonuses waiting for you right at the top of your Kajabi dashboard from the moment you login.
Social Proof Request Scripts
Social proof is gold. It’s one of the most valuable gems you can have in your treasure chest when it comes to helping your best-fit clients truly grasp the transformative power of your coaching.
You’re probably swimming in a sea of social proof (with or without realizing this fact), yet wondering ‘GAH, how do I *ask* to use this in my marketing without feeling like an annoying weirdo?’
I'll tell you exactly how!
Inside Social Proof Request Scripts you’ll find
>> Easy-to-use scripts to ask for testimonials in a way that feels natural to you
>>My go-to mindset and self-reminders for confidently requesting and then making use of social proof
>> Techniques for creating safety for your client/requestee to comfortably say yes or no without damaging your relationship
“I find this document EXTREMELY helpful, each of the 3 parts."
"The mindset part helps my mind relax about the topic ‘social proof’ and it gets an additional relief-kick from the ‘safety-building skills’ you include.
And the ‘scripts’ part makes it all doable — great to see in front of me what I could write in each situation and why.
It feels so good to know this honest, human approach to collecting social proof from my clients.”
- Margot Krekeler (she/her)
The Launch Email Dossier
Ever wanted to ‘read between the lines’ of mighty effective launch emails? The ones that sound like a human wrote them, don’t feel ick, and actually result in sales?
The goal of this bonus is for you to pick up different tricks & ideas you can use in your own copywriting.
That’s why the Launch Email Dossier gives you an annotated walk through of some of my most effective sales emails (including emails I’ve sent for the launch of Email Brilliance #meta), and other sales/launch emails that I've received and loved.
Each email has a step-by-step breakdown of what was going on 'behind the scenes' so you can learn the different LEVELS to copywriting and apply the nuggets and ideas to your own emails.
The Email Copywriting Playbook
The Email Copywriting Playbook includes all my most direct, powerful tips on writing emails that sound like you and compel your best-fit people into action.
It’s where I share my top 100 insights for writing emails — the kind of insights that are immediately applicable whether you’re writing an email for your live launch (like the focus of Email Brilliance), or a ‘regular’ email that segues seamlessly to a call to action for your coaching offer.
THIS is the resource you’ll be picking up whenever you’re feeling blocked, blah or simply keen for a motivational pick-me-up.
Email Brilliance will make writing sales emails feel lighter and easier than ever before.
I guarantee it.
I’m certain that Email Brilliance equips you with everything you need to experience a meaningful shift in the level of ease, simplicity of confidence you feel when it comes to writing sales emails EVEN IF (especially if) right now, writing emails takes you AGES and you end up with long, complicated, impossible-to-decipher missives that you dread editing.
That’s why Email Brilliance comes with an Easeful Confidence Guarantee.
Once you join, you have 14 days to determine if Email Brilliance gives you what you need to create sales emails with EASE.
The only thing you need to do is follow through on your decision to join Email Brilliance. Specifically…
If you watch all five modules (which takes less than 6 hours) + watch at least one QandA call (whether live or replay) and do your best to write at least two emails using what you’ve learnt, and think ‘this isn’t making things easier…’
Then send me an email at [email protected] and I’ll refund your money within 2 business days, no questions asked.
“I love the way Miish uncomplicates everything in Email Brilliance.”
"Her simple and straightforward questions are LITERALLY YOUR BEST FRIEND when it comes to writing copy.
Now, writing an email is so easy, it takes 10 minutes on average. It’s fun, full of play, and is so me!
Now I have so much more confidence that whatever I want to say next is brilliant and it doesn’t ever have to be complicated"
– Melanie Hill (she/her)
"Now I love writing sales emails!"
“Before Email Brilliance I hated writing sales emails. They felt "salesy" and I felt like I had to take a deep breath before writing them.
I was confused about CTAs and how to make them sound natural.
I’d taken copywriting courses in the past and I could see how their advice related to their examples. But when it came to applying the info to my own writing, it was still really hard..
Before Miish promoted this course, I'd considered taking another email course that was a fraction of the price of Email Brilliance. I ended up not taking it because I was afraid I'd feel like I had to write like this (well known copywriter).
So when I saw Miish was offering Email Brilliance I jumped on it because I knew she would never suggest I write the way she does. I knew what she taught would honor my voice.
Now I love writing sales emails! I would actually rather write them than my usual "value-creating" newsletter emails.
I really like having an intention for each email, which I didn't before. I like having a plan, even if I don’t stick to it."
— Erica Ando (she/her)
This isn’t another bro-marketing course dressed in pink...
Email Brilliance is a way of seeing and doing launch emails in a way that’s delightfully aligned with the spirit of your business
And when HOW you’re selling feels coherent with the rest of you and your business?
That’s when you won’t be afraid to WHOLE-ASS (rather than half-ass) the selling of your brilliant coaching offer.
You’ll be willing to make direct calls to action, the kind your best-fit client WANTS to click on…and you’ll write it FREE of shame and self-cringe.
You’ll be willing to send as many emails as you want (and you’ll *want* to send more than you’re currently sending) because you’ll know those emails are BUILDING the relationship between you and your best-fit client — regardless of whether they decide to say ‘yes’ to your offer this launch, or not.
Email Brilliance is where you’ll learn to create launch emails from a place of fundamentally believing your best-fit clients — and yourself — are sovereign, powerful human beings.
Here’s what my client, Simone Seol, says about what it’s like to make decisions about your launches and your copywriting from this fundamental view of the people you’re selling to…
“I make massive amounts of money — and in a way that feels so joyfully in integrity with the heart of my business”
“Miish is my secret weapon.
I’m already a copywriting expert in my own right, so I don’t work with her because I need help coming up with pretty words.
I work with her because I want more than a skilled technician. As a multi-million-dollar CEO, I need someone who can think and imagine at my level… and more importantly, love my clients just as much as I.
The numbers speak for themselves. The very first launch that Miish helped me with brought in $110K. The 5th brought in $700K.
I will never stop working with her, because every time I do, I make massive amounts of money — and in a way that feels so joyfully in integrity with the heart of my business. It makes deciding to work with her a no-brainer."
– Simone Grace Seol (she/her)
“Now I have the skills to write emails that combined with my sales page have made me over $500k with no consults. It feels good to write them and good to send them.”
“I used to be so afraid of sending emails
It seemed like one of the most dangerous things to my brain — what if I sent too many emails? What if I bothered people? What if I was doing it wrong?
Since working with Miish, that’s all changed.
Now I'm like, ‘I can't stop writing emails!’ There’s no lack of emails coming out of me.
Before, writing them either felt like I was bossing my reader around to do something, or as though I was so desperate for them to say yes to my offer that I sold it in a way that felt graspy, gross and annoying. It used to feel like I was tricking them into buying from me.
Now I have the skills to write emails that combined with my sales page have made me over $500k with no consults since April 2022. It feels good to write them and good to send them.
There’s no trickery and writing things is so much easier now.
Plus, I’m clearer than ever on what my messaging is, and what people get from working with me.
In less than a year, by creating email sequences that direct to my sales page, I went from selling only on consults, to clients spending $5,000 on my group program without ever needing to talk to me.”
– Heather Hammell (she/her)
Email Brilliance is for you whether you want to keep doing discovery calls, or whether it’s time to scale your selling
Love doing disco calls/sales calls?
Email Brilliance will make it easier than ever to fill your calendar with your BEST-fit clients who come to the call already decided so you’re not wasting hours of time on calls with people who aren’t the right fit for you and your offer in the first place…
And if you’re at the point of your business where it’s time to unlock a powerful, repeatable sales system that doesn’t require someone even needing to talk to you/DM you/get voice notes from you before they join…
Email Brilliance will give you everything you need to take all of that insight you’ve collected about WHO your best-fit client is and translate that intel into into emails that give them exactly what they need to feel safe, confident and excited to *decide* on your coaching offer.
Let’s talk about your actual cash-return-on-investment when it comes to deciding whether or not to join Email Brilliance
$1500 is a solid chunk of change to consider spending at *any* time in your business, so it makes sense to be discerning about whether this is the right investment for you to make at this time.
So let’s play with your next launch (whether it’s your first launch, or your fifteenth…).
If the skills and strategies you master in Email Brilliance help you secure just ONE additional coaching client, and your coaching offer costs $1500 or more…you've already recouped your investment.
And here’s what happens when you land not one, but TWO extra clients per launch…
If your coaching offer is $1,500:
2 clients = $3,000
(you’ve made your Email Brilliance investment back twice over)
For a $3,000 offer:
2 clients = $6,000
(you’ve made your Email Brilliance investment back four times over)
Got a $5,000 offer?:
2 clients = $10,000
(you’ve made your Email Brilliance investment back more than 6x over)
And if you've got a $10,000 offer:
2 clients = $20,000
(you’ve made your investment back more than 13x over)
But that’s not even what this is *really* about…
Because when you dive into Email Brilliance, you're not just boosting a single launch or working towards the next sale.
You're building a foundation for a business that grows, launch after launch. One that’s based on selling in a way that’s human, sounds like YOU, and BUILDS your relationship with the people on your email list.
You're creating a cumulative effect — each launch building on the last, each series of emails more potent (and service-fuelled and relationship-deepening) than before.
Take my client Bonnie, for example.
Before Email Brilliance, she was already making about 10 sales each month for her $5k offer. (Very nice!)
Then, once learning and applying the skills from Email Brilliance, she saw those numbers climb to 17 new clients joining her in her next launch the following month.
5 months after that, Bonnie was celebrating welcoming 45 best-fit clients into her program during a single launch. That's the Email Brilliance effect in action.
Here’s how this kind of growth can translate for you:
>> Initial Launch: You see a solid boost, maybe seeing one or two more clients sign up than you usually would. Now you’ve got a solid foundation beneath you, and the confidence that ‘this works…’
>> Next Launch: You’ve refined your approach (using what I teach in Module #5) and continue building on the relationships you've started, leading to even more new clients feeling drawn to your work.
>> Subsequent Launches: With each launch your confidence grows, your messages resonate even deeper, and the number of lives your coaching gets to impact multiplies.
FAQs
“How long do I get access to the Email Brilliance course and live QandA?”
You get lifetime access to the course including all lessons, resources, bonuses, call replays, etc. The live QandAs will run every two weeks through til December 2024.
How long do the lessons/modules take?
Each module has between 30 mins ~1 hour of lessons which are broken down into videos that go between 4 -8 mins. You could literally decide to join Email Brilliance TODAY, smash through the power-packed lessons on 2x speed, and pick up all my most potent insights and skills that’ve fuelled millions of dollars of coaching sales via email sequences.
“How long will it take to write the actual emails?”
There’s an over-the-shoulder tutorial on how to write an email using social proof in 26 minutes or less… but even if your emails take longer to write than 26 minutes, I’m certain that you’ll be equipped with the skills, tools and ‘aha!’ moments to cut your writing time DRASTICALLY.
And the time you DO spend writing your emails will be WAY more enjoyable than the dread and punishment it feels like atm when you sit down to write a sales email.
“What if I haven’t launched/used launch emails before?”
Email Brilliance gives you everything you need to rock the fork outta your first email launch. As long as you have an existing email list (aka people who want to hear from you in their inbox), you’ll learn everything else you need to know inside Email Brilliance.
“I’m neurodivergent and struggle with starting and then staying focused long enough to see things through to completion…”
Me too. That’s why I created this process — for myself 😂.
I needed a way to not trip myself with overcomplicating shit, doing steps WAY out of order, or getting stuck in uncertainty and confusion.
Plus, I made sure to distill the lessons into the most potent, relevant, direct and fluff-free teachings you can imagine WITHOUT cutting out nuance and details that help you apply what you learn to the context of YOUR unique business and coaching offer.
“I’ve launched countless times in my coaching business already…will this still be helpful?”
It sure will! In fact, you probably stand to make your investment back the quickest. Because it could be as simple as ONE new idea or skill or insight that shifts the resonance and impact of launch emails, and helps a best-fit client finally *decide* on your brilliant coaching offer.
“Atm I fill my group program with discovery calls… is this meant to replace that?”
Only if you want it to.
Otherwise, if you WANT to continue doing discovery calls, Email Brilliance will help you fill your sales-call calendar with best-fit clients who come to the call already decided.
“Will this cover tech for setting up emails in my email service provider (Kajabi, ConvertKit, ActiveCampaign, MailChimp, etc)?”
No, this doesn’t cover any tech, but as long as you know how to set up an email broadcast and/or email automation in your current email service provider (or you’re willing to figure out how yourself/get the support you need from a VA, etc), then you’re all good!
“My membership/coaching offer is sold year round…will this help me sell that?”
Yes! Each module includes specific ideas about how to apply the teaching to an evergreen offer or something like a membership that you might choose to have open all year round.
“I sell 1:1 coaching and/or retreats, not a group…will this help with that?”
Yes, you’ll learn specific ways to apply what I teach to your 1:1 coaching or in-person retreats, whether you choose to ‘live launch’ these kinds of offers multiple times throughout the year or want to sign clients all year round.
“My launch is 2 weeks away…is there enough time to go through this course and get my emails written?”
It sure is! That’s why I’ve included the Zero-to-Hero 14-Day Launch Email Roadmap. It will help you plan out what steps to follow, when, so you can go into your launch having primed your best-fit clients for your offer and *knowing* what you’re speaking to in your messaging/emails.
“What if I have questions about how something you teach applies specifically to my offer/business/launch?”
Every two weeks, there’s a live QandA call where myself or one of my Email Brilliance copywriting coaches will answer your questions.
You can submit any Qs that come up about learning/applying the ideas inside Email Brilliance via a 3-question google form.
Or if you can make the call live, you’re welcome to pop your Q into the Q+A box on Zoom.
“I have another q about joining Email Brilliance that isn’t answered here.”
I’d love to answer it! Fling an email to me at [email protected] and I’ll get back to you asap.