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In this 90-min class you’ll discover:

• How to use the model to anchor in the big-picture when you’re writing copy, instead of getting caught in the weeds all the time
• What’s *actually* more effective than the ‘the right’ words, or ‘technically perfect’ copy
• My favourite trick to snap your brain out of writing copy that’s preachy, boring, or hedgy
• How to use the model to write with alarming specificity (fears of sounding ‘cookie cutter’? *poof* laterzzz!)
• My go-to way to short circuit your brain when it concocts shit out of thin air to convince you you’re doing it ALL wrong
• The powerful switch between your client’s T-line and A-line that will take ‘ok’ copy to ‘HOLY WOW’-kinda copy